It should. I think the makers of this line of medicine, Help Remedies, have got it absolutely right, combining a number of great design practices to come up with a refreshingly simple, straightforward line of packaging.
(If the headache package looks different from the first image presented, good eye: the packaging has gone through an external design refresh that more clearly shows the shape of the solution inside)
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The labeling in the back is pretty smart as well. There’s short, witty commentary, with more details on medical information (the type you usually see on the package of most medicine) available below the immediate label.
I was trying to understand why this appealed to me, and was reminded of a technology and marketing conference I attended last year where a main takeaway was to be vigilant in communicating benefits (instead of features) to customers on various products. In this case, they’ve taken it one step simpler (and I believe, clearer): communicate the problem.
The next question then is if it makes sense to apply this design/marketing methodology (communicate problems first) to other products/sectors, and how. It seems to me that communicating a problem comes naturally when we don’t have a semblance of a solution in mind already, or we’re ready to assume an expert in some form (that we can trust) is able to provide a solution. I’m going to think through this a bit more, and look to write something up on this at a later time.
