Notice anything different with the jug? That subtle improvement formed the basis for The Angle, a measuring jug with a few extra lines that won a prestigious red dot award:
To measure how much has been poured from the jug to a bowl, you can use the angled lines over the outside of the jug to determine how much has been, and needs to be poured during the act of pouring. Plus, it’ll show you how how much there is left in the jug itself. You wouldn’t need to sit the jug on a flat surface, estimate how much was and needed still to be poured for a recipe’s requirements.
One thing it also can eliminate is the pouring of the jug’s contents into another measuring medium (such as a cup used to estimate water). You can skip that step altogether, which makes it more convenient and efficient for measuring amounts for cooking (or other uses).
Finally, some pics at different angles of the currently-in-concept jug:
[via Yanko Design]