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That was something else, wasn’t it? Joseph Pelling won him a Digital Artist Award (from Vimeo, I believe), and it speaks (hilariously) to the pretentiousness often heard from snobs or experts about a particular subject matter. Highlights:
This video reminds me quite a bit of conversations you might have heard grow louder and louder in a Starbucks or a hipster’s coffee shop. It sounds like a constant one-upmanship, but with ideas instead of material objects.
I like how the video started… Subtly, with the conversation around “thinking outside the box”, which is a common enough phrase that gets thrown around rather easily.
The escalation is the real joy and absurdity of the video. While it might seem overly unnecessary, it feels like this conversational tone and direction could’ve been about other ideas or concepts.
In the end, the conversation starts getting so “meta” that both characters in the video ultimately agree on… Thinking outside the box? Being the box? Being a boat… No a rocket… In a sea/universe of ideas?
Whatever your thoughts are, I think Joseph did a great job with the video. It was really short, but to drive the points of absurdity home with a script/story of one-upmanship and to do it so with comedy… It’s no easy task, and I hope he got something out of doing and sharing this video with us.
